Saturday, May 24, 2003

My discussion about overpriced movie tickets and need for cheaper movie going experiences has received notice...

The world's first no-frills cinema opens in Britain promising tickets from just 20 pence ($0.33) -- but with no popcorn or blockbuster movies on show.

Easycinema, brainchild of entrepreneur Stelios Haji-Ioannou who created the budget easyJet airline, will offer the cheap tickets to those who book early. Prices rise to a more normal five pounds ($8.20) for people leaving it later.

Cinema tickets in Britain usually cost from five to 10 pounds.

Based in Milton Keynes, central England, easyCinema has 10 screens with seats for about 2,000 people but no box office. Moviegoers have to book their tickets over the internet and then print off a stub on computers in the cinema.

There'll be no rip-off popcorn, no catering of any sort. If you want to eat and drink, bring your own.

But moviegoers hoping to see the latest Hollywood blockbuster films on the cheap will be disappointed. The biggest distributors and studios are refusing to supply the cinema with their latest major releases, such as sci-fi sequel "The Matrix Reloaded" which opens in the UK this weekend.

This could be great for art house films and the low budget filmmaker.